How To - Promote

with Search Engines

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How To: Promotion
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Hits4me.com   >   How To   >   Promotion: with Search Engines

   

Promoting Your Site with Search Engines

Free and paid listings in search engines are still one of the best ways to promote your site.


Click here!

Web Sites, Internet Sites, etc.

Here are some Internet products and web sites:

Pay Per Click Search Engine Secrets!

 Click here for details
The ultimate guide to pay per click search engines and how to use them effectively to increase sales immediately!

Tnt Guide For A Successful Website

Tnt Guide For A Successful WebsiteClick here for details
A totally non-technical guide which shows you exactly what you need to do to begin making sales online.

The New Search Engine Secrets Exposed

 Click here for details
How to get top search engine rankings and unlimited traffic to your site for free.

SEO Toolkit

SEO ToolkitClick here for details
The Trellian SEO Toolkit is a Search Engine Optimization application that features all the Search Engine Optimization tools you will ever need to manage your web site and reach the top of the search engines!

SubmitWolf

SubmitWolfClick here for details
SubmitWolf v6.0 automatically registers your websites with all the main Search Engines, Directories and Link pages. Contains a full database of Search Engines that take automated and manual submissions.

Priority Submit

Priority SubmitClick here for details
Manage your search engine listings, submissions and pay per click campaigns via a single, easy to use interface. Supported engines include: AltaVista, AllTheWeb, Enhance, FAST, FindWhat, HotBot, Kanoodle, LookSmart, Lycos, Yahoo Search Submit Express, ScrubTheWeb, TEOMA, whatUseek, Yahoo! Search, and many others.

Global Promote

Global PromoteClick here for details
GlobalPromote is a professional web site promotion service. Our business is to increase your visibility on the internet and drive more people to your web site.

MetaEditor

MetaEditorClick here for details
To achieve good ranking results on some engines, you need to include Meta Tags in your web page. Meta Tags are used to help these engines index your web site. The Trellian Meta Editor will help you create the appropriate Meta Tags, and can be used to insert the HTML code into your web page.


From Amazon.com

Here are some books from Amazon.com:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

SEO 2019 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies

By Adam Clarke

Independently published
Paperback (227 pages)

SEO 2019 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
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Product Description:

Learn SEO strategies to rank at the top of Google with SEO 2019


EXPANDED & UPDATED - NOVEMBER, 2019

No matter your background, SEO 2019 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing...

Most search engine optimization advice on the Internet is wrong!


If you've sifted through search engine optimization advice online, you may have noticed two things:
- Most published SEO advice is either outdated or just dead-wrong.
- Google's constant updates have made many popular SEO optimization strategies useless.

Why is this so? Google's constantly evolving. Recent changes:
1. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update" or "Your Money or Your Life Update."
2. July, 2018 - Google announce's Speakable markup, making it easier to target voice search results.
3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how search results are calculated.

SEO 2019 is now updated covering new changes to Google's algorithm, walks you through major updates and how to use them to your advantage. This book also reveals industry secrets to stay ahead of Google's algorithm, and potential Google changes coming up in 2019. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.

Discover powerful link building techniques experts use to get top rankings and generate massive traffic


Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies and extra tips for advanced readers.

You will also discover:


1. Important SEO concepts, from beginner to advanced.
2. Sneaky tricks to get local businesses ranking high with local SEO.
3. The inner workings of Google’s algorithm and how it calculates the search results.
4. How to find “money” keywords that will send customers to your site.
5. Basic and advanced link building strategies for pushing your rankings up higher.
6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.
7. How to use social media and web analytics to multiply your results.
8. 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results.

Sidestep the 2019 Google updates


Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:

- Inner mechanics of Google's algorithm, and how to rank your site at the top.
- Recent Google updates—Mobile First Index, Google Speed update, Google Hawk update, Google FRED update, and more...
- Potential updates coming up in 2019.
- Steps to recover from Google penalties.

And read the special bonus chapter on pay-per-click advertising


In this bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords and send customers to your site overnight, literally.

One of the most comprehensive SEO optimization books ever published—updated and expanded—of all best-selling SEO books, this is the only one with everything you need.

Scroll up, click buy, and get started now!

3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google

By Will Coombe

Independently published
Paperback (248 pages)

3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
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Product Description:

"What Can You Expect From This Book?"

Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook.

“NEW Release. Not an Update or Revision. New"


Is This You?

  • Total SEO Virgin?
  • Entrepreneur?
  • Business or Blog Owner with Big Plans?

Or Perhaps THIS is You...

  • Mom & Pop store owner
  • Hard worker in need of technical knowledge
  • Frustrated Google AdWords spender
  • SEO professional looking for time-saving hacks
  • Affiliate marketer
  • SEO forum & blog reader in need of some structure

...If So, This Book Was Written For You


“Features FREE Video Series + SEO Blueprint"


What Does This Book Deliver?

Over 3 hours of invaluable ‘walk through’ video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist. If you’ve got a solid work ethic, you’re eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to...
  • Discover SEO’s greatest secret – that it isn’t rocket science!
  • Save $1000s by doing SEO yourself, or with your in-house team
  • Filter profitable traffic to your site
  • Learn what on earth to do with your social media
  • Effectively direct and monitor people doing SEO for you
  • Gain the industry knowledge to call out anyone full of ‘BS'

Who is Will Coombe?

Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from ‘airline', to ‘online’; and how you too can leverage his years of experience getting clients’ websites to the very top of Google. He may have hung up his wings, but Will's years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in ‘3 Months to No.1’.

“Learn. Take Action. Get Results."


A Carefully Curated SEO Guide for 2018 Onwards

This book doesn't hold 'secrets' you can't find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. ‘3 Months to No.1’ finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all.

“How High Will Your Revenue Go in 12 Weeks?"


You'll Discover...

• Online marketing 101 • Personal advice for your business • How to uncover money-making keywords • Configuring WordPress for SEO success • How to nail the technical elements • How to win links • A crash course in content marketing • Social media account use (finally!) • SEO if you’re a local business • eCommerce SEO (inc. Shopify, Magento, & WooCommerce) • Google penalty diagnosis & avoidance • Why it’s quicker to go ‘white hat’ and not try to cheat Google • + more...

“Grab a Copy Now..."


SEO Fitness Workbook: The Seven Steps to Search Engine Optimization Success on Google (2019 Updated Edition)

By Jason McDonald

Unknown
Released: 2016-08-15
Kindle Edition (352 pages)

SEO Fitness Workbook: The Seven Steps to Search Engine Optimization Success on Google (2019 Updated Edition)
 
Product Description:

Learn SEO in Plain English - Step by Step!


2019 Updated Edition

Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization

  • Read the Reviews - compare the REAL REVIEWS of this book to the REVIEWS (?) of other books

  • Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
  • Learn Link-building - master the art of getting inbound links, blog mentions, and social authority.
  • Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO.
  • Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success.
  • Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS.
  • Access Free Tools - access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value!


One of the Best Books on SEO of 2018 / 2019 or Search Engine Optimization for Beginners and Experts Alike



  • Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top!

  • Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies

  • An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.

  • Got Questions? - just Google 'Jason McDonald' and send a quick email or call.





The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.'



Table of Contents



  1. Goals: Define Your SEO Goals

  2. Keywords: Identify Winnable, High Value SEO Keywords

  3. On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements

  4. Content Marketing: Learn to produce content that pleases Google and your customers

  5. Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!

  6. Metrics: Master Google Analytics

  7. Learn: Pointers to SEO Tools and Online Resources




Check out the other 2019 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for search engine optimization 2019. Listed on many SEO book lists as one of the best books SEO books of 2019 as well as a best SEO book for beginners.

The Art of SEO: Mastering Search Engine Optimization

By Eric Enge & Jessie Stricchiola

O'Reilly Media
Paperback (994 pages)

The Art of SEO: Mastering Search Engine Optimization
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  • O Reilly Media
Product Description:

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Examine the effects of Google’s Panda and Penguin algorithms
  • Consider opportunities in mobile, local, and vertical SEO
  • Build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs

By John Jantsch

SEO for Growth
Paperback (238 pages)

SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
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Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet.

(NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com)

SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years.

To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly?

Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results.

Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings.

No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.

John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they’ve acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease.

SEO for Growth is Your One-Stop Digital Marketing Guide

The first part of the book provides an in-depth overview of search engines, algorithms, and design changes, so you can understand the way that Google “thinks.” The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion).

From this book, you’ll learn how to:

  • create and re-purpose content and plan an editorial calendar
  • use different social media channels to generate engagement with your content
  • build and manage your online reputation, plus handle negative reviews
  • do quality link building without resorting to the shady practices Google now penalizes
  • conduct keyword research to optimize your website and all of your content
  • use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck
  • build a revenue generating website that will help power your company’s growth for years to come

Whether you want to adapt your small business to the digital age or you’re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.

After you buy this book, be sure to visit the SEO for Growth website (SEOforGrowth.com) to claim and download the 3-eBook bonus pack on Local SEO, Traffic Generation Tactics, and WordPress Website Optimization, as well as special offers and discounts on various SEO tools, webinars and services.

Expert YouTube Video Marketing Strategy: (Video SEO Methods To Grow Your Business Or Brand Online)

By Ben Simon

Ben Simon
Released: 2016-02-07
Kindle Edition (63 pages)

Expert YouTube Video Marketing Strategy: (Video SEO Methods To Grow Your Business Or Brand Online)
 
Product Description:

If you're looking for an Expert YouTube Video Marketing Strategy to help market your products or services and grow your business or brand online, then this is the book for you. Video marketing is a fantastic opportunity for you as a business owner right now. When you download this book you'll have a step-by-step guide to the most cutting edge & powerful marketing methods around today. You'll find out how to use video effectively in your business to achieve the best results.


In this YouTube & video marketing strategy book you'll find out:

- how to position yourself as an expert to attract more and better customers
- how to generate traffic with video
- how to convert that traffic into leads & customers
- how build a lasting relationship with your prospects & customers through video and other online marketing tricks
- YouTube marketing strategy tricks to help you rank your videos
- a simple structure to make effective videos
- script writing tips and tricks
- YouTube video optimisation (Video SEO - search engine optimisation tips)
- cutting edge video marketing strategy tips
- how to use social media to promote your videos and broadcast yourself

These YouTube strategy & marketing methods will help you grow your business or brand online so you can create freedom in your life.

Go ahead and use Amazon's "Look inside" feature to see what this brand marketing strategy book is all about before you download it.
To start browsing click on the book image above.


Search Engine Optimization in 2019 Made (Stupidly) Easy | How to Achieve SEO Website Awesomeness: (Vol. 8 of the Small Business Marketing Collection) (Punk Rock Marketing Collection Book 6)

By Michael Clarke

Punk Rock Marketing
Released: 2013-04-27
Kindle Edition (140 pages)

Search Engine Optimization in 2019 Made (Stupidly) Easy | How to Achieve SEO Website Awesomeness: (Vol. 8 of the Small Business Marketing Collection) (Punk Rock Marketing Collection Book 6)
 
Product Description:

"A great primer on the dark arts of SEO."

Looking for a way to generate fast (and cheap) leads with your search engine marketing efforts?

Not sure how to convert all that SEO website stuff you gotta do, such as title tags, meta descriptions and backlinks, into something that moves the needle on your online marketing efforts?

Searching for a simple, step-by-step small business marketing process you can use to build your brand, spread your message and make some frickin' moolah with good, old Google search results?

Well, search no more!

"Makes SEO simple, and easy to implement."

Because in Search Engine Optimization in 2019 Made Stupidly Easy - Vol.8 of the Small Business Marketing Collection you'll learn, in this most no-nonsense of SEO optimization books, such tidy morsels as:

  • "Why Everything You Know About SEO is Wrong" - We've all seen that latest SEO checklist that tells you what you gotta do to make your site and its content discoverable. But in this chapter I'll dispel some myths and talk about what you really need to do to play the game the way Google likes.
  • "Why Your Website (Probably) Sucks at SEO" - Sorry to be so harsh, but it's likely your site just isn't doing a great job of optimizing your message. (But that's okay...just think how better it will be with a few simple tweaks.)
  • "How to Get Content Backlinks That Don't Suck" - Backlinks...the bane of everybody dabbling in the dark arts of content marketing. And yet it's not as hard as it sounds. In this chapter we'll talk about some white-hat, effective ways to build backlinks...without waiting 10 years for them to pan out.
  • "Building Credibility on the Social Media Train" - Social media ain't just a place to watch cat videos. It's a HUGE signal to the Google overlords that your stuff is worth viewing, and we'll show you some shortcuts on how to use social as a powerful prong of your overall blog marketing strategy.
  • "How to Optimize Your Content for Maximum SEO Awesomeness" - This goes far beyond the usual "bold some text, add some keywords" advice. It's not (soley) about keywords but serching intent. Here's what you need to do to get your content attractive to both humans and search bots.

And each chapter includes easy-to-follow action steps to help you boost your search engine marketing IQ - without taking a single, $2,000 online course from the so-called SEO website gurus.

So, DOWNLOAD Search Engine Optimization in 2019 Made Stupidly Easy - Vol.8 of the Small Business Marketing Collection TODAY!

Might just be the very thing standing between you and...content marketing awesomeness.

Don't believe us? 

PRAISE FOR "Search Engine Optimization in 2019 Made Stupidly Easy - How to Achieve SEO Website Awesomeness"

"This book isn't your typical typical SEO tome - it is a collection of short explanations, tips, and simple blueprints for someone who wants to optimize his or her web site so that is attractive to search engines."

- Steve

"I learnt more about SEO tactics from this book in a couple of hours than I have in the last three weeks trying to drag myself through a huge text on the same subject."

-Olivia

Amazon categories:

  • E-Commerce
  • Internet Marketing
  • Business
  • Economics
  • Computers & Technology
  • Web
  • Retailing
  • Digital Media
  • Media & Communications
  • Social Media
  • Sales & Selling
  • Search Engines

7 Steps To Starting & Growing An SEO Consulting Business: Your Digital Marketing Agency Game Plan

By John Shea

Released: 2018-06-06
Kindle Edition

7 Steps To Starting & Growing An SEO Consulting Business: Your Digital Marketing Agency Game Plan
 
Product Description:
Want to start your own digital marketing agency?

In this book John shares a step by step approach to get started in the world of SEO (Search Engine Optimization).

You will learn about various strategies, tools and services you can use to get started with client prospecting for working with local businesses.

John breaks down what he calls "The Pay It Forward Method" a simple approach to building trust with business owners allowing you to eventually turn them into paying clients.

You will learn how to find businesses that need your help with
online marketing:

-By following my “ Pay It Forward Method ” I will show you how
to stand out against the competition.

-Learn to master following up with businesses so you can maximize your
potential to close clients.

-Create awesome proposals for recurring services you can charge
businesses $500-1000/month

-Learn how to close sales like a boss and build your confidence

-Onboard those new clients with ease and build scalable systems
for every new client

-White-label & Outsource as much of the work as possible so you
can focus on acquiring new clients and making money

Who Is This Book For?

This book is for 3 kinds of people:

1. For people who want to quit their job and start their own
business

2. You’ve been an online marketer for a while and simply
are not having success with your current path

3. You are somewhat experienced with this industry
already but perhaps you are having a hard time scaling.

If you're interested in working with small, local businesses to help them with marketing and ranking in the search engines you will love this book.

If you want to start a real business model that allows you to offer services such as SEO, web design or any other form of digital marketing this book is going to help you get started the right way.

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website (3rd Edition) (IBM Press)

By Mike Moran

IBM Press
Released: 2014-12-19
Paperback (528 pages)

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company s Website (3rd Edition) (IBM Press)
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The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value

 

For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience.

 

Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it.

 

Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have.

 

You’ll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they’re looking for. You’ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you’ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You’ll learn how to

  • Focus relentlessly on business value, not tactics
  • Overcome the obstacles that make search marketing so challenging
  • Get into your searcher’s mind, and discover how her behavior may change based on situation or device
  • Understand what happens technically when a user searches—and make the most of that knowledge
  • Create a focused program that can earn the support it will need to succeed
  • Clarify your goals and link them to specific measurements
  • Craft search terms and copy that attracts your best prospects and customers
  • Optimize content by getting writers and tech people working together
  • Address the critical challenges of quality in both paid and organic search
  • Avoid overly clever tricks that can destroy your effectiveness
  • Identify and resolve problems as soon as they emerge
  • Redesign day-to-day operating procedures to optimize search performance

Whether you’re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly.

 

NEW COMPANION WEBSITE PACKED WITH TOOLS AND RESOURCES

SEMincBook.com includes exclusive tools, deeper explorations of key search management techniques, and updates on emerging trends in the field

 

mikemoran.com

whunt.com

SEMincBook.com

 

Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners

By Todd Kelsey

Apress
Released: 2017-06-21
Paperback (148 pages)

Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners
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Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind.  If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform―an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.

What You’ll Learn

  • Take a behind-the-scenes tour of AdWords, including how to create an account
  • Create and launch a campaign as well as ads, including keyword tools
  • Monitor a campaign, including time frame, clicks and CTR, and reporting
  • Implement various campaign strategies, including support email and dealing with errors
  • Use Ad extensions as well as site links

Who This Book Is For

Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.


 
 
 
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