How To - Promote

with Search Engines

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How To: Make Money
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How To: Promotion
  with eMail Marketing
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Hits4me.com   >   How To   >   Promotion: with Search Engines

   

Promoting Your Site with Search Engines

Free and paid listings in search engines are still one of the best ways to promote your site.



Web Sites, Internet Sites, etc.

Here are some Internet products and web sites:

Pay Per Click Search Engine Secrets!

 Click here for details
The ultimate guide to pay per click search engines and how to use them effectively to increase sales immediately!

Tnt Guide For A Successful Website

Tnt Guide For A Successful WebsiteClick here for details
A totally non-technical guide which shows you exactly what you need to do to begin making sales online.

The New Search Engine Secrets Exposed

 Click here for details
How to get top search engine rankings and unlimited traffic to your site for free.

SEO Toolkit

SEO ToolkitClick here for details
The Trellian SEO Toolkit is a Search Engine Optimization application that features all the Search Engine Optimization tools you will ever need to manage your web site and reach the top of the search engines!

SubmitWolf

SubmitWolfClick here for details
SubmitWolf v6.0 automatically registers your websites with all the main Search Engines, Directories and Link pages. Contains a full database of Search Engines that take automated and manual submissions.

Priority Submit

Priority SubmitClick here for details
Manage your search engine listings, submissions and pay per click campaigns via a single, easy to use interface. Supported engines include: AltaVista, AllTheWeb, Enhance, FAST, FindWhat, HotBot, Kanoodle, LookSmart, Lycos, Yahoo Search Submit Express, ScrubTheWeb, TEOMA, whatUseek, Yahoo! Search, and many others.

Global Promote

Global PromoteClick here for details
GlobalPromote is a professional web site promotion service. Our business is to increase your visibility on the internet and drive more people to your web site.

MetaEditor

MetaEditorClick here for details
To achieve good ranking results on some engines, you need to include Meta Tags in your web page. Meta Tags are used to help these engines index your web site. The Trellian Meta Editor will help you create the appropriate Meta Tags, and can be used to insert the HTML code into your web page.


From Amazon.com

Here are some books from Amazon.com:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

SEO 2019 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies

By Adam Clarke

Independently published
Paperback (227 pages)

SEO 2019 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
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Learn SEO strategies to rank at the top of Google with SEO 2019


EXPANDED & UPDATED - NOVEMBER, 2019

No matter your background, SEO 2019 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing...

Most search engine optimization advice on the Internet is wrong!


If you've sifted through search engine optimization advice online, you may have noticed two things:
- Most published SEO advice is either outdated or just dead-wrong.
- Google's constant updates have made many popular SEO optimization strategies useless.

Why is this so? Google's constantly evolving. Recent changes:
1. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update" or "Your Money or Your Life Update."
2. July, 2018 - Google announce's Speakable markup, making it easier to target voice search results.
3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how search results are calculated.

SEO 2019 is now updated covering new changes to Google's algorithm, walks you through major updates and how to use them to your advantage. This book also reveals industry secrets to stay ahead of Google's algorithm, and potential Google changes coming up in 2019. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.

Discover powerful link building techniques experts use to get top rankings and generate massive traffic


Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies and extra tips for advanced readers.

You will also discover:


1. Important SEO concepts, from beginner to advanced.
2. Sneaky tricks to get local businesses ranking high with local SEO.
3. The inner workings of Google’s algorithm and how it calculates the search results.
4. How to find “money” keywords that will send customers to your site.
5. Basic and advanced link building strategies for pushing your rankings up higher.
6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.
7. How to use social media and web analytics to multiply your results.
8. 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results.

Sidestep the 2019 Google updates


Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:

- Inner mechanics of Google's algorithm, and how to rank your site at the top.
- Recent Google updates—Mobile First Index, Google Speed update, Google Hawk update, Google FRED update, and more...
- Potential updates coming up in 2019.
- Steps to recover from Google penalties.

And read the special bonus chapter on pay-per-click advertising


In this bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords and send customers to your site overnight, literally.

One of the most comprehensive SEO optimization books ever published—updated and expanded—of all best-selling SEO books, this is the only one with everything you need.

Scroll up, click buy, and get started now!

Seo Google: Discover 5 strategies to optimize your SEO MARKETING process. Strategies for visibility on search engines. Useful for ONLINE MARKETING

By Nicolas Borl

Released: 2019-01-27
Kindle Edition

Seo Google: Discover 5 strategies to optimize your SEO MARKETING process. Strategies for visibility on search engines. Useful for ONLINE MARKETING
 
Product Description:
Do you want more customers ?
Do you want to increase the sale of your online products ?
Then, you need to learn how Search Engine Optimization works.
If you want to learn the secrets of being successful as a blogger or in any business, then this book is for you.
In a nutshell, this book will teach you the best SEO strategies to help you rank on Google.
The book provides you with unparalleled insight that will help you take your business to the next level.
The Google landscape has evolved and continued to change.
Whether you want to carry out your own SEO work or want to hire somebody to do it for you, this book will introduce you to the most important SEO concepts that you must know.
The book will teach you blueprints to ensure that your sites rank higher in Google.
You’ll get to learn both on-page and off-page SEO strategies.
Your goal is to increase income through consumer purchases.
SEO practices will help you realize your goal and get even more visitors to your site, but the work doesn’t stop there.
You must have something that will make your customers remain on your site.
The more time a visitor spends on your website, the more relevant Google continues to measure the value of your website and boost your page ranking.
The book will teach you:
How to do effective keyword research
Back-linking SEO strategies
Online marketing tips
How to beat your competitors
How to create a link strategy for your keywords
How to write quality content
Best SEO tools to use for
And many more!

SEO 2018 (No-Bullsh*t) Strategy: The ULTIMATE Step-by-Step SEO Book: (Easy to Understand) Search Engine Optimization Guide to Execute SEO Successfully ((No-BS SEO Strategy Guides))

By Casey Henry

Released: 2017-11-27
Kindle Edition (155 pages)

SEO 2018 (No-Bullsh*t) Strategy: The ULTIMATE Step-by-Step SEO Book: (Easy to Understand) Search Engine Optimization Guide to Execute SEO Successfully ((No-BS SEO Strategy Guides))
 
Product Description:
SEO 2018 STRATEGY - Using this Strategy, I've Ranked Not Two, Not Three, But FOUR Times on the FIRST Page of Google for FREE for the Same High-Quality Keyword and Generate $12k+ Worth of Monthly Traffic FOR FREE

This 2018 Search Engine Optimization Strategy Guide takes your hand and walks you through the entire implementation of a proven SEO strategy.

As indicated in the title, SEO 2018 (No-Bullsh*t) Strategy is a simple step-by-step guide that teaches you how to fully execute a search engine optimization strategy that actually works with complete transparency.

Many people and companies make search engine optimization out to be a complicated process that not-just-any-ordinary human could possibly wrap their mind around.

But they’re wrong. It’s just a bunch of BS. SEO is not magic. SEO is simple: it’s all about creating natural, high-quality content for humans to enjoy - not robots.

And that’s why this book exists: to debunk all the BS and provide people like you with a comprehensive, easy-to-follow guide on search engine optimization so you can avoid being taken advantage of by so-called search engine optimization gurus and professionals.

The only true indication that your SEO strategy is working is when the phone is ringing, potential customers are commenting on your web content, you’re receiving completed contact forms, and your sales are increasing.

And that is exactly what I experienced after implementing the SEO techniques I will walk you through in this SEO book. This search engine optimization strategy guide will help you achieve massive success online.

Even if you are in an aggressive, cutthroat market or industry, these SEO techniques will get you in the game and give you a competitive advantage.

This SEO book will teach you proven search engine optimization tactics that will:

- Improve your Search Rankings in Google Search Results
- Increase Organic Traffic to your Website
- Boost your Marketing ROI &
- Help you Bypass Competitors Online

This book is meant to be read chronologically. Each SEO strategy section should be completed in the order they are featured in the book. That way the process is easy for you to follow and implement.

Again, this is a step-by-step guide meant to hold your hand through the process: not merely explain what certain jargon means.

It’s a HOW-TO book: HOW exactly to implement the SEO strategy. The structure of this book includes the What, Why, & How.

That way you always know exactly WHAT you are doing, WHY you are doing it, and HOW to do it.

Following the Introduction, this SEO book walks you through the Preliminary Requirements or the building blocks you need to create a strong foundation to ensure the SEO strategy can operate successfully. Specifically, this section covers:

- Outsourcing
- Domains & Hosting
- WordPress & Plugins
- Privacy Policies & Terms of Service
- Social Media Profiles
- Google Search Console (Webmasters) & More

In Part 1 of SEO 2018 (No-BS) Strategy, you will learn the Keyword Strategy that will help you find the best keywords to rank that convert into clients or traffic. Specifically, you will learn how to:

- Create your Keyword List
- Prioritize your Keyword List
- Setup Keyword Rank Tracking & More

In Part 2, you will learn the Content Strategy to implement to start propelling your website to the top of Google’s search results. Specifically, you will learn how to:

- Create High-Quality Content
- Analyze the Content for SEO Performance
- Restructure the Content for SEO Performance & More

In Part 3 of SEO 2018 (No-BS) Strategy you will learn how to double-rank on the first page of Google’s search results using YouTube.

Yes, that’s right. Your future clientele can see you TWICE, and potentially more, on the first page of Google, completely FREE when done correctly.

In Part 4, you will learn how to share you optimized content with the world to build your brand, credibility, and authority

3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google

By Will Coombe

Independently published
Paperback (248 pages)

3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
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"What Can You Expect From This Book?"

Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook.

“NEW Release. Not an Update or Revision. New"


Is This You?

  • Total SEO Virgin?
  • Entrepreneur?
  • Business or Blog Owner with Big Plans?

Or Perhaps THIS is You...

  • Mom & Pop store owner
  • Hard worker in need of technical knowledge
  • Frustrated Google AdWords spender
  • SEO professional looking for time-saving hacks
  • Affiliate marketer
  • SEO forum & blog reader in need of some structure

...If So, This Book Was Written For You


“Features FREE Video Series + SEO Blueprint"


What Does This Book Deliver?

Over 3 hours of invaluable ‘walk through’ video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist. If you’ve got a solid work ethic, you’re eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to...
  • Discover SEO’s greatest secret – that it isn’t rocket science!
  • Save $1000s by doing SEO yourself, or with your in-house team
  • Filter profitable traffic to your site
  • Learn what on earth to do with your social media
  • Effectively direct and monitor people doing SEO for you
  • Gain the industry knowledge to call out anyone full of ‘BS'

Who is Will Coombe?

Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from ‘airline', to ‘online’; and how you too can leverage his years of experience getting clients’ websites to the very top of Google. He may have hung up his wings, but Will's years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in ‘3 Months to No.1’.

“Learn. Take Action. Get Results."


A Carefully Curated SEO Guide for 2018 Onwards

This book doesn't hold 'secrets' you can't find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. ‘3 Months to No.1’ finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all.

“How High Will Your Revenue Go in 12 Weeks?"


You'll Discover...

• Online marketing 101 • Personal advice for your business • How to uncover money-making keywords • Configuring WordPress for SEO success • How to nail the technical elements • How to win links • A crash course in content marketing • Social media account use (finally!) • SEO if you’re a local business • eCommerce SEO (inc. Shopify, Magento, & WooCommerce) • Google penalty diagnosis & avoidance • Why it’s quicker to go ‘white hat’ and not try to cheat Google • + more...

“Grab a Copy Now..."


Social Media Marketing 2019: Learn How to Leverage The Power of Facebook Advertising, Instagram, YouTube and SEO. Dominating Strategies For Promoting Your Personal Brand Fast with Digital Marketing

By Jason Miller

Released: 2019-02-06
Kindle Edition (136 pages)

Social Media Marketing 2019: Learn How to Leverage The Power of Facebook Advertising, Instagram, YouTube and SEO. Dominating Strategies For Promoting Your Personal Brand Fast with Digital Marketing
 
Product Description:

Do you want to grow your professional network so you open more professional opportunities?

Are you ready to get potential clients to associate your personal brand with a feeling of trust?


In today’s job market and entrepreneurial landscape, there is no room for being another face in the crowd. You have to separate yourself from the competition. You have to be more appealing to your target audience and you can achieve it by creating a recognizable personal brand. This is an advanced guide to building your personal brand.


In this guide, we’re going to explain how you can gain exposure through earned media, advertising and a few other strategies. Following the steps in this chapter will give you formulas for creating content that is appealing to your target audience while establishing you as an authority.

  • Learn to market your business and your brand on Facebook, Instagram, YouTube, Twitter and all major social media marketing platforms
  • Find a better job so you can earn more money and be happy to go to work every day
  • Win more clients for your company to increase sales and increase your earnings
  • Land better clients for your company to make your company more efficient
  • Build online communities to further increase professional opportunities
  • Lay the foundation for future success; however you define it


If you were building an online presence from scratch today, what are the things would you consider to provide the biggest ROI on your time and money? Branding on a business-level is common, but today branding is becoming just as important on a personal level. After all, you might work for a business that works with other businesses, but it’s people working with people and that’s what makes business relationships valuable.


The purpose of this guide is to cover as much as possible about the process of building a personal brand. Follow steps exactly or use certain information and create your own steps for finding success.


If you are you ready to start building your personal brand today...

Click "Add to Cart" to receive your book instantly!


Social Media Marketing: The Complete Guide to SEO, Marketing & Advertising on Facebook, Instagram, Youtube, Twitter & Much More to Gain Huge Followers & Become an Influencer

By Kevin D Ace

Kevin D Ace
Audible Audiobook

Social Media Marketing: The Complete Guide to SEO, Marketing & Advertising on Facebook, Instagram, Youtube, Twitter & Much More to Gain Huge Followers & Become an Influencer
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SMM Guide by Kevin D Ace

SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs

By John Jantsch

SEO for Growth
Paperback (238 pages)

SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
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Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet.

(NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com)

SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years.

To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly?

Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results.

Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings.

No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.

John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they’ve acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease.

SEO for Growth is Your One-Stop Digital Marketing Guide

The first part of the book provides an in-depth overview of search engines, algorithms, and design changes, so you can understand the way that Google “thinks.” The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion).

From this book, you’ll learn how to:

  • create and re-purpose content and plan an editorial calendar
  • use different social media channels to generate engagement with your content
  • build and manage your online reputation, plus handle negative reviews
  • do quality link building without resorting to the shady practices Google now penalizes
  • conduct keyword research to optimize your website and all of your content
  • use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck
  • build a revenue generating website that will help power your company’s growth for years to come

Whether you want to adapt your small business to the digital age or you’re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.

After you buy this book, be sure to visit the SEO for Growth website (SEOforGrowth.com) to claim and download the 3-eBook bonus pack on Local SEO, Traffic Generation Tactics, and WordPress Website Optimization, as well as special offers and discounts on various SEO tools, webinars and services.

SEO Fitness Workbook: The Seven Steps to Search Engine Optimization Success on Google (2019 Updated Edition)

By Jason McDonald

Unknown
Released: 2016-08-15
Kindle Edition (352 pages)

SEO Fitness Workbook: The Seven Steps to Search Engine Optimization Success on Google (2019 Updated Edition)
 
Product Description:

Learn SEO in Plain English - Step by Step!


2019 Updated Edition

Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization

  • Read the Reviews - compare the REAL REVIEWS of this book to the REVIEWS (?) of other books

  • Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
  • Learn Link-building - master the art of getting inbound links, blog mentions, and social authority.
  • Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO.
  • Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success.
  • Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS.
  • Access Free Tools - access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value!


One of the Best Books on SEO of 2018 / 2019 or Search Engine Optimization for Beginners and Experts Alike



  • Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top!

  • Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies

  • An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.

  • Got Questions? - just Google 'Jason McDonald' and send a quick email or call.





The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.'



Table of Contents



  1. Goals: Define Your SEO Goals

  2. Keywords: Identify Winnable, High Value SEO Keywords

  3. On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements

  4. Content Marketing: Learn to produce content that pleases Google and your customers

  5. Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!

  6. Metrics: Master Google Analytics

  7. Learn: Pointers to SEO Tools and Online Resources




Check out the other 2019 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for search engine optimization 2019. Listed on many SEO book lists as one of the best books SEO books of 2019 as well as a best SEO book for beginners.

SEO: Search Engine Optimization Training to Rank #1 in Google, SEO Audit, Keywords Research, on Page SEO, Link Building, Wordpress SEO and More

By Michael Sweet

Michael Sweet
Audible Audiobook

SEO: Search Engine Optimization Training to Rank #1 in Google, SEO Audit, Keywords Research, on Page SEO, Link Building, Wordpress SEO and More
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Search Engine Optimization Training to Rank #1 in Google, SEO Audit, Keywords Research, on Page SEO, Link Building, Wordpress SEO and More. From this audiobook you will learn how to:

  • Rank a website high up in the major search engines using SEO
  • Avoid dangerous SEO myths that can hurt your business
  • Understand what keywords are learn how to use them properly
  • Learn how to make your websites optimized for Crawlers and Spiders
  • Rank your website on Search Engines
  • Understand what Keywords are learn how to use them properly

Search engines are the main navigation and information seeking medium for a majority of internet users. This holds good for sites and blogs that feature everything from products, to services, to information, or anything else. It doesn't matter whether you are running a blog where you collect emails or are running an online store; if you are on the first page for a certain keyword, you get a ton of leads, which means that the likelihood of having more conversions is even higher. This is the essence of SEO. Certainly, SEO is a complex topic that many website owners want to ignore. However, this doesn't make it impossible to learn. With this comprehensive guide, I will teach you everything you need to know about Google SEO. Research has consistently pointed to the fact that search engines have the power to create or topple an organization or website's success.

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website (3rd Edition) (IBM Press)

By Mike Moran

IBM Press
Released: 2014-12-19
Paperback (528 pages)

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company s Website (3rd Edition) (IBM Press)
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The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value

 

For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience.

 

Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it.

 

Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have.

 

You’ll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they’re looking for. You’ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you’ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You’ll learn how to

  • Focus relentlessly on business value, not tactics
  • Overcome the obstacles that make search marketing so challenging
  • Get into your searcher’s mind, and discover how her behavior may change based on situation or device
  • Understand what happens technically when a user searches—and make the most of that knowledge
  • Create a focused program that can earn the support it will need to succeed
  • Clarify your goals and link them to specific measurements
  • Craft search terms and copy that attracts your best prospects and customers
  • Optimize content by getting writers and tech people working together
  • Address the critical challenges of quality in both paid and organic search
  • Avoid overly clever tricks that can destroy your effectiveness
  • Identify and resolve problems as soon as they emerge
  • Redesign day-to-day operating procedures to optimize search performance

Whether you’re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly.

 

NEW COMPANION WEBSITE PACKED WITH TOOLS AND RESOURCES

SEMincBook.com includes exclusive tools, deeper explorations of key search management techniques, and updates on emerging trends in the field

 

mikemoran.com

whunt.com

SEMincBook.com

 


 
 
 
 
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