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Promoting Your Site with Press ReleasesGetting your web site in the news, is likely to attract more visitors. The most common way to inform journalists of your news story, is to send them a press release.
Here are some books from Amazon.com:
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By Mickie Kennedy
CreateSpace Independent Publishing Platform
Paperback (172 pages)
 | List Price: $9.99*
Lowest New Price: $7.26*
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Usually ships in 24 hours*
*(As of 10:41 Pacific 26 Jul 2017 More Info)
Click Here | Product Description:
Newspapers, magazines, television, radio, and blogs routinely highlight products and services. Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases. Beginner's Guide to Writing Powerful Press Releases covers the history of the press release, how it has evolved, as well as tips and techniques designed to make your next press release stand out. In addition to learning how to write a press release, you will learn how to leverage social media, including Facebook, Twitter, and Pinterest, when distributing your next press release. Expectations, distribution, and further public relations possibilities are also widely covered. This updated 4th edition also contains a special section covering the pitfalls of using so-called Search Engine Optimized (SEO) press releases, given guidance and best practices from Google. Chapters include: - Guidelines for Press Release Writing
- Everything You Need to Know About Writing a Headline
- Press Release Style and Formatting
- Writing the Body of a Press Release
- Calls to Action, Boilerplates, and Contact Information
- What Happens After You Distribute a Press Release
- Further Public Relations Possibilities
- Publicity Through Web 2.0, Social Media, and SEO Press Releases
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By John Harris
John harris
Released: 2015-09-14
Kindle Edition (28 pages)
 | | Product Description:
Writing press releases can be hard work, and knowing how to get your information published might seem like a confusing and fruitless endeavor. You might even be tempted to pay a professional writer to type up the release on you behalf, however this is a needless expense. The truth is that press releases are pretty formulaic – once you have the sections memorized and gain a little experience, you might be surprised at just how easy writing press releases really is.
This book will help demystify press releases, and will explore how to write a simple and effective release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business. By the end o f the book, you’ll be ready to start crafting your own documents and will be your brand’s best advocate.
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By DE Brown
Newswire Network Ltd.
Released: 2014-06-27
Kindle Edition (85 pages)
 | | Product Description:
I will show you how to confidently use press releases promote your brand, increase traffic to, and more importantly, sales from your web site.
By reading this book you will get:
•200+ ideas on the topic of your release (You’ll never be stuck wondering what to write about again.)
•The secret to getting your news into media outlets such as the Boston Globe (Imagine seeing your article published to some of the World’s most notable news sites!)
•The one mistake that gets press release images rejected by most publications (Maintain your credibility with editors).
•How to create a catchy first paragraph. (Mesmerize readers who would otherwise skip over your article).
•Guides to essential tools such as Google Authorship, image optimization and a third that it’d be hard to rank in Google without (The keys to having your article show up in search engine results pages).
•The way that search engines want you to use keywords (And the secret to writing for two different audiences).
•11 Common styling errors and how to avoid them (Correcting these mistakes is the easiest way to make your press release sound professional).
An excellent resource for both new and experienced writers, this comprehensive guide will have you writing compelling press releases in no time!
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By Susan Haswell
Brand: CreateSpace Independent Publishing Platform
Paperback (152 pages)
 | List Price: $10.95*
Lowest New Price: $10.53*
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Click Here | - Used Book in Good Condition
Product Description:
PR Superstar is designed for everyone who wants to capture the power of press release writing; swiftly and without waffle. From the small business owner to the newcomer in a large marketing or PR department, PR Superstar is written with clarity, vision and insightful tips so that you can take your company to the media instantly, and with surprising results. PR Superstar is based on the author's 20+ years of experience in PR, sales and marketing, and the highly successful training courses that she delivers to companies throughout the UK. From the excellent results of clients and delegates, Sue has distilled the essence of this expertise and training into a short easy-to-read book. The book is peppered with PR case-studies illustrating what works - and what doesn't work, combined with a step-by-step toolkit that takes you through the actual thinking and writing processes of PR. A PR jargon-buster and a good helping of successful press releases, at-a-glance guides to the tools of PR and even a chapter on how to choose a PR agency, make this an indispensable asset for everyone who wants to make their marketing pound, dollar or euro work even harder! PR Superstar is a one-day journey to PR enlightenment. |
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By Steve Slaunwhite
Brand: Adams Media
Released: 2007-06-14
Paperback (304 pages)
 | List Price: $19.99*
Lowest New Price: $12.65*
Lowest Used Price: $1.49*
Usually ships in 24 hours*
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Click Here | - Used Book in Good Condition
Product Description:
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads Avoid common copywriting mistakes Strengthen brand development Start a freelance copywriting business Write copy for all media-print, radio, TV, and Web sites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces. |
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By David Meerman Scott
Wiley
Paperback (480 pages)
 | List Price: $24.00*
Lowest New Price: $13.75*
Lowest Used Price: $10.98*
Usually ships in 24 hours*
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Click Here | Product Description:
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns. This fifth edition—the most extensively revised edition yet—includes: - Dozens of compelling case studies with revisions
- Real-world examples of content marketing and inbound marketing strategies and tactics
- A fresh introduction
- A new chapter on sales and service
- Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat
The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.
David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. |
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By Ron Goodden
Released: 2016-04-15
Kindle Edition (20 pages)
 | | Product Description:
Written by professional press release writer Ron Goodden, this booklet is a step-by-step guide to writing a modern press release and getting it effectively distributed. Insights on SEO strategies, social media utilization and press release timing are included. |
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By Natalie Trice
Released: 2013-10-26
Kindle Edition (20 pages)
 | | Product Description:
Whilst working for International TV channels, IT companies, fashion houses, supermarkets, charities, start-ups and many more, I have written more press releases than I care to remember and more than one has landed me a top job.
Writing a press release is not rocket science, it is an art you can learn and finely tune over time and I hope this eBook will allow you to do just that.
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By Kris Kotsev
Released: 2013-08-11
Kindle Edition (6 pages)
 | | Product Description:
Tutorial How To Write Effective Press Releases
What is a press release?
Why prepare a press release? |
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By Lance D. Howard
Released: 2011-09-03
Kindle Edition (3 pages)
 | | Product Description:
Read this short report and learn how to write perfect press releases in the next 10 minutes. |
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