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Promoting Your Site with Press ReleasesGetting your web site in the news, is likely to attract more visitors. The most common way to inform journalists of your news story, is to send them a press release.
Here are some books from Amazon.com:
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By David Meerman Scott
WILEY
Paperback (448 pages)
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The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. - Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
- Offers a wealth of compelling case studies and real-world examples
- Includes information on new platforms including Facebook Live and Snapchat
- Shows both small and large organizations how to best use Web-based communication
Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place. |
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By Mickie Kennedy
CreateSpace Independent Publishing Platform
Paperback (172 pages)
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Newspapers, magazines, television, radio, and blogs routinely highlight products and services. Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases. Beginner's Guide to Writing Powerful Press Releases covers the history of the press release, how it has evolved, as well as tips and techniques designed to make your next press release stand out. In addition to learning how to write a press release, you will learn how to leverage social media, including Facebook, Twitter, and Pinterest, when distributing your next press release. Expectations, distribution, and further public relations possibilities are also widely covered. This updated 4th edition also contains a special section covering the pitfalls of using so-called Search Engine Optimized (SEO) press releases, given guidance and best practices from Google. Chapters include: - Guidelines for Press Release Writing
- Everything You Need to Know About Writing a Headline
- Press Release Style and Formatting
- Writing the Body of a Press Release
- Calls to Action, Boilerplates, and Contact Information
- What Happens After You Distribute a Press Release
- Further Public Relations Possibilities
- Publicity Through Web 2.0, Social Media, and SEO Press Releases
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By Susan Haswell
Brand: CreateSpace Independent Publishing Platform
Paperback (152 pages)
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PR Superstar is designed for everyone who wants to capture the power of press release writing; swiftly and without waffle. From the small business owner to the newcomer in a large marketing or PR department, PR Superstar is written with clarity, vision and insightful tips so that you can take your company to the media instantly, and with surprising results.PR Superstar is based on the author's 20+ years of experience in PR, sales and marketing, and the highly successful training courses that she delivers to companies throughout the UK. From the excellent results of clients and delegates, Sue has distilled the essence of this expertise and training into a short easy-to-read book.The book is peppered with PR case-studies illustrating what works - and what doesn't work, combined with a step-by-step toolkit that takes you through the actual thinking and writing processes of PR.A PR jargon-buster and a good helping of successful press releases, at-a-glance guides to the tools of PR and even a chapter on how to choose a PR agency, make this an indispensable asset for everyone who wants to make their marketing pound, dollar or euro work even harder!PR Superstar is a one-day journey to PR enlightenment. |
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By Janet Murray
Janet Murray
Released: 2016-07-06
Kindle Edition (152 pages)
 | | Product Description:
With 15 years’ experience as a national newspaper journalist and editor, Janet Murray knows a thing or two about what makes a great media story - and what doesn’t. And it breaks her heart to see people like you wasting time and money on pointless PR tactics.
Your Press Release Is Breaking My Heart is a practical guide to selling your story in the media - without hiring a PR company or even writing a single press release.
You’ll learn how to:
- Develop compelling ideas for media stories
- Write email pitches journalists can’t say ‘no’ to
- Get journalists to come to YOU for help with stories
When you’re doing it right, getting featured in the press can be as easy as firing off an email or making a quick phone call. Put these strategies into practice, and not only will you get major media coverage for your business or brand, you’ll never see PR in the same way again.
WHAT PEOPLE SAY
'Janet Murray tells you what you need to know - not just what you want to hear. Essential Reading.' Adam Cumiskey, assistant editor, BBC Radio 4's Today Programme.
"Finally, someone who understands that great PR is not about self-promotion; it's about helping journalists create stories people want to hear."
Harriet Minter, Women in Leadership editor, the Guardian
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By Amber McNaught
Released: 2018-12-26
Kindle Edition (32 pages)
 | | Product Description:
Think you’re too busy to find out how to use press releases to promote your blog or business? Think again: this eBook contains just over 6,000 words of no-nonsense advice on how to write the kind of press release that will get your business noticed. As a journalist-turned-PR-turned-blogger, I’ve seen more than my share of press releases - and written more than my share, too. As well as giving me a solid grounding in the technical aspects of how to structure a press release, working on both sides of that PR/journo divide has also given me an insight into what kind of news release works, and how to come up with an angle that will get journalists and bloggers interested in what you have to say.
This eBook provides a quick and easy introduction to press release writing, including:
Why write a press release, anyway?
What you need to know about journalists before you write your press release.
How press releases help your business or blog.
How to find a story that journalists will bite your hand off for.
Making your own news.
Formatting your press release.
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By Steve Slaunwhite
Everything
Released: 2007-06-14
Paperback (304 pages)
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The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads Avoid common copywriting mistakes Strengthen brand development Start a freelance copywriting business Write copy for all media-print, radio, TV, and Web sites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces. |
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By DE Brown
Newswire Network Ltd.
Released: 2014-06-27
Kindle Edition (82 pages)
 | | Product Description:
I will show you how to confidently use press releases promote your brand, increase traffic to, and more importantly, sales from your web site.
By reading this book you will get:
•200+ ideas on the topic of your release (You’ll never be stuck wondering what to write about again.)
•The secret to getting your news into media outlets such as the Boston Globe (Imagine seeing your article published to some of the World’s most notable news sites!)
•The one mistake that gets press release images rejected by most publications (Maintain your credibility with editors).
•How to create a catchy first paragraph. (Mesmerize readers who would otherwise skip over your article).
•Guides to essential tools such as Google Authorship, image optimization and a third that it’d be hard to rank in Google without (The keys to having your article show up in search engine results pages).
•The way that search engines want you to use keywords (And the secret to writing for two different audiences).
•11 Common styling errors and how to avoid them (Correcting these mistakes is the easiest way to make your press release sound professional).
An excellent resource for both new and experienced writers, this comprehensive guide will have you writing compelling press releases in no time!
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By Steven Lewis
Taleist
Paperback (106 pages)
 | List Price: $15.99*
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Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and public relations professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention.
As a journalist or publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world.
How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same. |
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By John Harris
John harris
Released: 2015-09-14
Kindle Edition (28 pages)
 | | Product Description:
Writing press releases can be hard work, and knowing how to get your information published might seem like a confusing and fruitless endeavor. You might even be tempted to pay a professional writer to type up the release on you behalf, however this is a needless expense. The truth is that press releases are pretty formulaic – once you have the sections memorized and gain a little experience, you might be surprised at just how easy writing press releases really is.
This book will help demystify press releases, and will explore how to write a simple and effective release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business. By the end o f the book, you’ll be ready to start crafting your own documents and will be your brand’s best advocate.
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By Associated Press
Associated Press
Spiral-bound (611 pages)
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The style of the Associated Press is the gold standard for news writing. With "The AP Stylebook" in hand, you can learn how to write and edit with the clarity and professionalism for which they are famous. Fully revised and updated, this new edition contains more than 3,000 A to Z entries including more than 200 new ones detailing the AP s rules on grammar, spelling, punctuation, capitalization, abbreviation, and word and numeral usage. You ll find answers to such wide-ranging questions as: . When should the names of government bodies be spelled out and when should they be abbreviated?. What are the general definitions of the major religious movements?. Which companies do the big media conglomerates own?. Who are all the members of the British Commonwealth?. How should box scores for baseball games be filed?. What constitutes fair use ?. What exactly does the Freedom of Information Act cover?With invaluable additional sections on the unique guidelines for business and sports reporting and on how you can guard against libel and copyright infringement, "The AP Stylebook" is the one reference that all writers, editors, and students cannot afford to be without." |
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