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with Press Releases

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Hits4me.com > How To > Promotion: with Press Releases

Promoting Your Site with Press Releases

Getting your web site in the news, is likely to attract more visitors. The most common way to inform journalists of your news story, is to send them a press release.

From Amazon.com

Here are some books from Amazon.com:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention

By Mickie Kennedy

CreateSpace Independent Publishing Platform
Paperback (172 pages)

List Price: $9.99^*
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Product Description:
Newspapers, magazines, television, radio, and blogs routinely highlight products and services. Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases. Beginner's Guide to Writing Powerful Press Releases covers the history of the press release, how it has evolved, as well as tips and techniques designed to make your next press release stand out. In addition to learning how to write a press release, you will learn how to leverage social media, including Facebook, Twitter, and Pinterest, when distributing your next press release. Expectations, distribution, and further public relations possibilities are also widely covered. This updated 4th edition also contains a special section covering the pitfalls of using so-called Search Engine Optimized (SEO) press releases, given guidance and best practices from Google. Chapters include:

Guidelines for Press Release Writing
Everything You Need to Know About Writing a Headline
Press Release Style and Formatting
Writing the Body of a Press Release
Calls to Action, Boilerplates, and Contact Information
What Happens After You Distribute a Press Release
Further Public Relations Possibilities
Publicity Through Web 2.0, Social Media, and SEO Press Releases

PR Superstar: The ultimate toolkit for writing killer press releases (Volume 1)

By Susan Haswell

Brand: CreateSpace Independent Publishing Platform
Paperback (152 pages)

List Price: $10.95^*
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Used Book in Good Condition

Product Description:
PR Superstar is designed for everyone who wants to capture the power of press release writing; swiftly and without waffle. From the small business owner to the newcomer in a large marketing or PR department, PR Superstar is written with clarity, vision and insightful tips so that you can take your company to the media instantly, and with surprising results. PR Superstar is based on the author's 20+ years of experience in PR, sales and marketing, and the highly successful training courses that she delivers to companies throughout the UK. From the excellent results of clients and delegates, Sue has distilled the essence of this expertise and training into a short easy-to-read book. The book is peppered with PR case-studies illustrating what works - and what doesn't work, combined with a step-by-step toolkit that takes you through the actual thinking and writing processes of PR. A PR jargon-buster and a good helping of successful press releases, at-a-glance guides to the tools of PR and even a chapter on how to choose a PR agency, make this an indispensable asset for everyone who wants to make their marketing pound, dollar or euro work even harder! PR Superstar is a one-day journey to PR enlightenment.

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells

By Steve Slaunwhite

Brand: Adams Media
Released: 2007-06-14
Paperback (304 pages)

List Price: $19.99^*
Lowest New Price: $10.50^*
Lowest Used Price: $2.07^*
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Used Book in Good Condition

Product Description:
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads Avoid common copywriting mistakes Strengthen brand development Start a freelance copywriting business Write copy for all media-print, radio, TV, and Web sites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

By David Meerman Scott

Wiley
Paperback (480 pages)

List Price: $24.00^*
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Lowest Used Price: $10.59^*
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Product Description:
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

Dozens of compelling case studies with revisions
Real-world examples of content marketing and inbound marketing strategies and tactics
A fresh introduction
A new chapter on sales and service
Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

Press Release Secrets: A Journalist Reveals the Right Way to Use Press Releases

By Alun Hill

Alun Hill - Talking About Business
Released: 2016-02-21
Kindle Edition (53 pages)

Product Description:

Get Free Publicity Every Time With The Perfect Press Release!

3 x bonuses Included:

1) The most perfect, best working, press release template in the world!

This 100% effective guaranteed-to-work-every-time press release template - if you follow this template, your success is assured, every time!

2) My personal rolodex of press release sites you can use!

Use the sites to get your press release into the hands of the journalists.

3) My personal, effective, Press Release Cheat Sheet!

Make sure every press release you send is perfect - every time.

This book is based on my best selling, $299, video training course - and is written in my friendly, easy to follow, style!

Every time you see a company being mentioned or interviewed on TV, on radio or in a newspaper or magazine, it started with a press release.

Every time.

And that could be you and your company being featured.

Whatever the size of your company - journalists WANT your story.

It keeps us journalists in a job, after all!

You can get massive amounts of publicity, on TV, radio in newspapers and magazines and online, for free or for a few pennies.

Much cheaper than buying adverts.

And much more trusted by your potential customers of course!

This course, in under an hour, will make you an expert. And it's totally risk-free!

As a journalist, I personally receive over a thousand press releases in my email each day.

Yes, I know that sounds impossible, but it's a side effect of being a reasonably well known journalist!

Over 95% of them don't get read, though!

The headline doesn't appeal to me / isn't relevant to me / doesn't attract me / doesn't make sense. (Sometimes a combination of all four!)

Another 4% get opened and binned within seconds.

About 5 (that's a half of one per cent!) a day get followed up.

I will only use and publish one or two of these (on TV, radio, online).

But I miss some good stories, because the release is written all wrong.

This course shows you what to do right.

You can use press releases the way I show you and be very successful indeed.

What Are You Going To Get From This Book?

Learn how to Issue successful press releases, over and over again.

Learn what to add - and what not to!

See what goes into getting a press release published - on TV, radio or in the press.

Using the included template, easily and quickly create a press release about your company or product.

Using the included checklist, make 100% sure that your press release is perfect.

Writing Press Releases: A beginners guide

By John Harris

John harris
Released: 2015-09-14
Kindle Edition (28 pages)

Product Description:
Writing press releases can be hard work, and knowing how to get your information published might seem like a confusing and fruitless endeavor. You might even be tempted to pay a professional writer to type up the release on you behalf, however this is a needless expense. The truth is that press releases are pretty formulaic – once you have the sections memorized and gain a little experience, you might be surprised at just how easy writing press releases really is.

This book will help demystify press releases, and will explore how to write a simple and effective release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business. By the end o f the book, you’ll be ready to start crafting your own documents and will be your brand’s best advocate.

Writing Press Releases: Sixty Minutes to Success

By Ron Goodden Released: 2016-04-15 Kindle Edition (20 pages)
Product Description: Written by professional press release writer Ron Goodden, this booklet is a step-by-step guide to writing a modern press release and getting it effectively distributed. Insights on SEO strategies, social media utilization and press release timing are included.

How To Write A Press Release: Discover The Best Press Release Format. Press Release Writing Exposed!

By Lance D. Howard Released: 2011-09-03 Kindle Edition (3 pages)
Product Description: Read this short report and learn how to write perfect press releases in the next 10 minutes.

Writing a Press Release – An Art, Not Rocket Science

By Natalie Trice

Released: 2013-10-26
Kindle Edition (20 pages)

Product Description:
Whilst working for International TV channels, IT companies, fashion houses, supermarkets, charities, start-ups and many more, I have written more press releases than I care to remember and more than one has landed me a top job.

Writing a press release is not rocket science, it is an art you can learn and finely tune over time and I hope this eBook will allow you to do just that.

Write a Great Press Release: A Guide to Creating a Press Release that will be Published, Re-published and Read by Your Target Audience

By DE Brown

Newswire Network Ltd.
Released: 2014-06-27
Kindle Edition (85 pages)

Product Description:
I will show you how to confidently use press releases promote your brand, increase traffic to, and more importantly, sales from your web site.

By reading this book you will get:

•200+ ideas on the topic of your release (You’ll never be stuck wondering what to write about again.)
•The secret to getting your news into media outlets such as the Boston Globe (Imagine seeing your article published to some of the World’s most notable news sites!)
•The one mistake that gets press release images rejected by most publications (Maintain your credibility with editors).
•How to create a catchy first paragraph. (Mesmerize readers who would otherwise skip over your article).
•Guides to essential tools such as Google Authorship, image optimization and a third that it’d be hard to rank in Google without (The keys to having your article show up in search engine results pages).
•The way that search engines want you to use keywords (And the secret to writing for two different audiences).
•11 Common styling errors and how to avoid them (Correcting these mistakes is the easiest way to make your press release sound professional).

An excellent resource for both new and experienced writers, this comprehensive guide will have you writing compelling press releases in no time!

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